Executive Thai & Cross-Cultural Navigation
Move beyond textbook phrases. Master the social dynamics, pre-meeting small talk, and workplace etiquette that build lasting trust in Thailand.
Why Standard Thai Lessons Fail Professionals
Textbook vs. Boardroom: Apps drill vocabulary like "The cat sits on the table." We focus on what happens in the first 5 minutes of a meeting lobby before the PowerPoint starts.
Language vs. Hierarchy: Deals in Thailand rarely stall over contract language—they stall over unwritten social codes like saving face, indirect feedback, and Greng Jai (เกรงใจ).
The Cultural Bridge: As a bilingual Hong Konger raised in Bangkok, I teach you how to decode Thai counterparties and staff without the cultural barrier.
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The 6-Week Curriculum Blueprint
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
Week 1: First Impressions & Status
Executive introductions, honorifics (Khun, Phi, Nong), and the unspoken rules of the Wai.
Week 2: Pre-Meeting Rapport & Banter
Modern Bangkok icebreakers, reading non-verbal cues, and natural small talk.
Navigating communal meals, ordering authentic dishes/desserts, spice adjustments, and business toasting etiquette.
Week 3: Business Entertaining & Dining Etiquette
Week 4: Managing Thai Teams & "Greng Jai"
Giving constructive feedback diplomatically, understanding why staff won't say "no" directly, and navigating office hierarchy.
Week 5: Site Inspections & Trip Logistics
Practical language for factory visits, taxi/ride-hailing navigation, and on-site supplier discussions.
Week 6: Closing Etiquette & Long-Term Trust
Expressing formal gratitude, gift-giving protocols, and building enduring professional loyalty (Bunkhun).